Scents And Sensibility

I have just recieved the press release below from Jess Sweetman at the RNIB.

A pop-up art exhibition showcasing the work of six blind and partially sighted artists will take place at the Vaad Gallery in London on 11 and 12 April. Scents and Sensibility is a collection of artists’ interpretations of Bergamot Noir, Berkeley Square Cosmetics latest fragrance.

Scents & Sensibility is a poignant and imaginative approach to what is commonly referred to as ‘blind art.’ Leading sight loss charity RNIB and fragrance manufacturer Berkeley Square Cosmetics utilise the strength of blind and partially sighted artists, to provide a unique insight into the individual responses to fragrance. As they enter, visitors will experience the aroma of Bergamot Noir before seeing how the artists, all with different sight conditions, have encapsulated the fragrance. The pieces will be exhibited at a two day exhibition at the Vaad Gallery on South Molton Lane in Mayfair before being auctioned at a gala event on Tuesday 12 April to raise funds to help RNIB support blind and partially sighted people.

Richard Cann, Marketing Director at Berkeley Square Cosmetics, said: Fragrance is something that is essentially invisible, that conjures abstract feelings, sentiments, memory triggers and pictures in the mind. It’s really interesting to see how artists working in different mediums (painting, sculpture, installation art and photography) interpret the Bergamot Noir fragrance. We are delighted to have worked with RNIB, bringing the work of blind and partially sighted artists and the world of luxury perfumery.

Visit the Scents and Sensibility Exhibition at The Vaad Gallery, South Molton Lane, London W1 on 11 and 12 April 2011. Work will be auctioned on 12 April from 6pm raising funds for RNIB.