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New DWP Advertising Campaign Launches Today

January 3, 2014


A new benefit fraud and error advertising campaign will be launched today (3 January 2014).


Six pilot areas across the country will be targeted with posters, newspaper adverts, Facebook adverts and letters to claimants – urging people to report suspected benefit fraud or changes to their circumstances.


The aim is to encourage claimants to tell authorities about changes that might affect their benefits – like getting a job or moving in with a partner – before a long-term fraud and overpayments can take place, and to change people’s attitudes towards benefit fraud.


The adverts and posters – featuring satellite images of the areas with local landmarks – state:



Letters to claimants will highlight the importance of:

  • notifying the DWP of a change in circumstances
  • how it is everyone’s own responsibility to inform authorities of a change
  • the risk of a financial penalty of up to £2,000 or criminal prosecution for failing to do so

Minister for Welfare Reform Lord Freud said:

It is only a small minority who commit fraud – but it costs the country over £1bn a year.

We are keen to make sure that claimants know that even small overpayments can really add up over time, so they must get in contact with us and let us know about changes in circumstances straightaway.

The new pilot campaign will help us stop fraud and overpayments before they even happen.

The 6 pilot locations are:

  • Southwark
  • Blackburn
  • Hounslow
  • Blackpool
  • Epping Forest
  • Cardiff

The campaign will last 4 to 6 weeks with each area being targeted with a different mix of advertisements and direct mail.

Members of the public can anonymously report benefit fraud to the National Benefit Fraud hotline on 0800 854 440 or at

7 Comments leave one →
  1. January 3, 2014 2:32 am

    Looking at the second leaflet, will they accept past fraudulent claims for investigation? My mind harks back a few years to someone who was claiming DLA for a disabled son and had millions in the bank, fast forward to today and he’s running the country!

    • Stephen Bee permalink
      January 3, 2014 4:36 am

      Well said m8..try the shit 😛

    • January 3, 2014 9:51 am

      Now you know very well that DLA is not means tested.

  2. Alan Phillips permalink
    January 3, 2014 4:08 am

    Sad state of affairs when we are classed as the villains but expected to be the angels as well – divided and conquer bhow so many great empires have been brought to their knees.
    I also note we are 3 January 2014 and still no date for Universal Credit – That compound for all ills of the Welfare State to be started Nationally following the rout of turkeys and geese for Christmas could this be a dead duck for early 2014??

    • Stephen Bee permalink
      January 3, 2014 4:38 am

      probably gonna be a pigeon fly by night thang:-) ..and we shouldn’t feed the

  3. Robert Craig permalink
    January 3, 2014 6:25 pm

    start with mps and see how much will be saved

  4. January 4, 2014 4:50 am

    im thinking, my entitlements are being decreased by the month, last month the DWP stopped nearly two hundred pounds giving me forty pounds for two weeks then they took fifteen pounds out to pay my budgeting loan, no explanantions, no information, should I charge them for not disclosing any changes, one rule for one etc

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