Blue Badge Company lands new national contract

A press release:

Selected Post Office stores across the UK now stocking stylish blue badge wallets

A business that makes stylish wallets for disabled parking permits has landed a new national contract with the Post Office.

Blue Badge Company has confirmed that over the weekend (15-16 November), the Post Office began stocking its products in selected stores across the UK, just weeks after its trademark blue badge holders were rolled out across more than 2,000 Boots stores in the UK.

The deal was signed soon after the company launched its new range of products, which include a series of toasty wheat warmers, travel cardholders and a leather collection of the popular parking permit wallets. The new, luxury products expand Blue Badge Company’s existing range, which will continue to grow over the coming months.

The Post Office will stock 12 designs from the company’s blue badge wallet collection. The first products will land in over 200 of the main Crown Post Offices and will then be rolled out to around 300 stores over the next few months.

The company was the first in the world to offer uniquely styled blue badge holders and remains the only company in the UK.

Ellen Green, director of Blue Badge Company, said: “We never imagined we’d get one national retailer to stock our products, let alone two, so we were absolutely delighted when the Post Office agreed to a deal!

“We have been overwhelmed by the response to the display wallets to date so are really looking forward to having these and our new product range available so widely.”

The beautiful handmade wallets, cardholders and wheat warmers are made by a team of highly skilled individuals in Bristol– some of whom are registered disabled themselves – providing jobs and training for those with limited work options.

Aimed at both women and men, the products can be bought from most Boots UK stores, boots.com, selected Post Office stores, directly from the Blue Badge company website, independent retailers and in a number of high street shops.

With other new products already in production, Blue Badge Company hopes to be the biggest supplier and manufacturer of modern living aids in the next three to five years, with big plans to expand and diversify its product range in new territories.

From 1 January 2015 it will be compulsory for all blue badge holders to display the new hologram-style disabled parking permits.

The Government’s major reform of the Blue Badge scheme that came into action on 1 January 2012 replaced handwritten badges with standard electronic permits, printed with anti-fraud holograms, that were issued as and when disabled people applied for, or renewed, their permits.

Blue Badge users have to apply to renew their permit every three years meaning that at the turn of the year the new hologram permits will be the only valid badges in circulation and the former will be obsolete.

Each wallet comes with a free timer clock that can be dialled without being removed from its case. The exclusive ‘hologram safe’ feature, which ensures the hologram on the badge isn’t covered, complies with Department of Transport guidelines and the wallet guarantees that permits can be displayed legally, protected from damage and easily removed.

For media enquiries or sample products, please contact Lucy Doyle at Spirit PR on 0117 9441415 or bluebadge@spiritpublicrelations.co.uk