Maltesers Paralympic Adverts On Channel 4
Last night, during the Paralympics opening ceremony, Channel 4 launched the new Maltesers adverts- ‘Look on the Light Side of Disability.’
There are three of them. Theo’s Dog is only in Sign Language:
Same Difference really likes this one. It is quite possibly the first and only advert in the UK to be created only in Sign Language. An original idea. We really like original ideas.
Then there is Dance Floor, which shows a wheelchair user talking about dancing at a wedding:
Our favourite by far, though, is New Boyfriend:
It stars one of our editor’s favourite actresses, Storme Toolis, talking about a naughty moment with her new boyfriend.
Same Difference thanks Maltesers and Channel 4 for all three adverts, but particularly for New Boyfriend. We hope that this little 30 second advert will add to a very important discussion- a discussion about disabled people having romantic and sexual relationships with partners of their own choice.
We’ve been saying for a very long time that it is about time that more non disabled people realised that disabled people have sex, too. So we’re pleased to see that fact put out there in such a light, fun way. By a very popular brand that everyone’s heard of, no less.
We’re pleased to see the launch of New Boyfriend being covered in the Mirror, too.
We’ll definitely be buying Maltesers for a long time to come!