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Toy Like Me Petition Lego For Positive Disability Representation

June 16, 2015

I signed this yesterday. If you agree with the campaign, please add your signature.

Hello Lego! 

Please be the first to take disability out of toy hospital sets and into the skate park! Think outside the brick box! Mix it up a bit! Add some brawn, stamina, a few sweat bands, couple of half pipes and some lightning fast wheelchairs.

Oh Lego, where are your basket balling wheelsters? Baseball playing Duplo folk with hearing aids? White cane using Lego Friends off to the gym? In fact, where is your positive disability representation at all? 

There are 150 million children with disabilities worldwide. Yet these kids are arriving into a world where, even before they’ve left their mums’ laps, they’re excluded or misrepresented by the very industry that exists to create their entertainment, the objects that fuel their development, the starting blocks of life: Toys!

What are you saying to these children with disabilities and their peers by excluding them? Your little plastic bricks and mini figures are loved the world over, we love them too. We know you have a Lego Ideas platform where fans like us can submit designs and vote on ideas we would like to see turned into reality, but shouldn’t the inclusion of positive representations of disability be part of your core brand values and responsibilities, not left to the public vote? You include ethnically diverse mini figures but you leave out those with disabilities. 

Just imagine how much better your PR would look if you positively represented disability in your toys, especially after the Mixel ‘window licking’ debacle. Hey. we all make mistakes, we’re all only human. But you could easily put it right by incorporating positive disability into your much-loved toys and all will be forgiven. 

Please, Lego, put some wheelchair vroom vroom into the toy box and help generations of kids, (both with and without disabilities), grow up with a more positive attitude to human difference!

We’ve made this skate park wheelchair free-styling set to give you some ideas and as an offering of friendship. We would love to see you make it for real! You’d make a lot of people very happy, you’d make a lot of kids feel very included and if you say YES we pinky promise to organise a giant conga up and down the aisles of Toys ‘R Us just to show you how much we love you!

Love, 

The Toy Like Me Team 

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