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Ellie Goldstein- Gucci Beauty Model With Downs Syndrome

July 6, 2020

While the aesthetic of Gucci Beauty’s campaign imagery has long been progressive and all-encompassing, its latest series of images has proved as inclusive as ever, with one of Gucci Beauty’s newest faces representing a group that has long been underrepresented in the industry.

Becoming a model for the Italian fashion house’s colour cosmetics range, 18-year-old Ellie Goldstein, was scouted through a social media program launched by Gucci Beauty in partnership with Vogue Italia following its #PhotoVogueFestival initiative, which kicked off in November 2019.

Shot by London-based photographer, David PD Hyde, who was too scouted through the social media search, Goldstein was charged with modelling Gucci Beauty’s buildable mascara L’Obscur, her selection as the ideal face for the product inspired by creative director, Alessandro Michele’s, personal take on it: “I designed L’Obscur mascara for an authentic person who uses make-up to tell their story of freedom, in their way.”

And, as Gucci Beauty moves towards an aesthetic that is increasingly inclusive, and no doubt representative of the diverse group of consumers that shop their products, it seems as though fans of the beauty brand are showing their appreciation for greater representation with their clicks, with Goldstein’s agency, Zebedee Management—which describes itself as “a revolutionary model and talent agency working with and for people with disabilities and visible differences”—announcing that the model’s image has become Gucci Beauty’s most liked post ever. 

Goldstein too shared her excitement for her feature, commenting on Gucci Beauty’s post of her campaign shot: “I love this. Thank you for this amazing opportunity and a fabulous day shooting.”

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