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The Motability Scheme pilots first ever national awareness campaign

May 11, 2021

A press release:

UK-wide activity to reach the 1.2 million eligible people who do not currently use the Motability Scheme 

People with disabilities and their families across the UK will be able to watch the first ever television advert for the Motability Scheme as its national awareness campaign ‘Everyday Freedom’ pilots this spring. Alongside a print, digital and PR campaign, the national television advert aims to boost awareness and understanding of the Scheme amongst those who are eligible to join and their families.  

Currently only one-third of eligible disabled people are enjoying the benefits of a worry-free lease package through the Motability Scheme, while 1.2 million people are estimated to not be making the most of the everyday freedom it can offer. Providing affordable, reliable cars to those with disabilities, the Motability Scheme has spent over 40 years supporting people to maintain their independence.  

After a successful regional pilot, this national pilot will see the television advert run across ITV, Channel 4 and selected Sky channels for around three months. This will be supported by a radio, digital and national newspaper campaign, and a range of content on social channels. The campaign will go live this month. You can view the television advert here

Delia Ray, head of marketing for Motability Operations, which operates the Scheme under contract to Motability, a national disability charity, said: 

“We are proud to be providing worry-free mobility to over 630,000 customers across the UK. However, we know that over a million more people with qualifying allowances could also access the Scheme and benefit from the freedom and independence it offers, but many are unaware of how it could help them.  

“This campaign therefore aims to showcase what the Scheme offers to many more people with disabilities, and their families and carers, encouraging them to find out more. And television, with its powerful impact and potential to reach many thousands of viewers, is at the heart of this. 

“When customers talk about the impact of the Scheme, they frequently use words such as independence and freedom. It is this essence that has inspired our Everyday Freedom campaign, and we’re excited to be sharing it with more people this spring.” 

Through the Motability Scheme, recipients of the Enhanced Rate of the Mobility Component of Personal Independence Payment, Higher Rate Mobility Component of Disability Living Allowance, War Pensioners’ Mobility Supplement or Armed Forces Independence Payment can choose to exchange their weekly allowance to lease a new vehicle.   

Leasing a car, scooter or powered wheelchair through the Motability Scheme is simple and affordable. The three-year vehicle lease package includes insurance for up to three named drivers, RAC breakdown assistance, vehicle servicing and maintenance, as well as tyre and windscreen repair and replacement.  

Motability Operations, the company which operates the Scheme under contract to Motability, the Charity, offers affordable, convenient, worry-free motoring to over 630,000 disabled customers and their families. It has built a strong reputation, achieving high standards for customer service and engagement, and provides cars, powered wheelchairs and scooters that lead the way in value-for-money, effectiveness and reliability. It pays no shareholder dividends, meaning that all profits are reinvested for the benefit of people with disabilities. 

Please visit motability.co.uk for more information or call 0800 953 7000.  

2 Comments leave one →
  1. Colin Wilson permalink
    May 11, 2021 3:01 pm

    The government is trying as hard as it can to make the mobility scheme obsolete because of the way the PIP scheme is being used to strip people of their entitlement, seemingly illegally going by the failure rate of the “decisions” when it finally gets to court.

    The problem is by the time it gets to court the disabled person has been stripped of their lifeline, has missed hospital appointments, become involuntarily held hostage at home, and possibly committed suicide.

    Even when they have their PIP reinstated, they have to wait to get a car, a wait for adaptations…

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