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BBC and 9 Story Media Group partner to bring A Kind of Spark to UK Screens

October 13, 2021

A press release:

Based on the book by award-winning, neurodivergent children’s author, Elle McNicoll

BBC Children’s has partnered with 9 Story Media Group to bring award winning book, A Kind of Spark, to audiences in the UK. The powerful live action series will tell the inspirational story of 11-year old Addie, a neurodivergent girl. When she learns about the witch trials that happened centuries ago in her hometown, Addie knows that there’s more to the story of these ‘witches’, just as there is more to her own. Can Addie challenge how the people in her town see her and her autism and make her voice heard? A heart-warming and funny story about friendship, courage and self-belief. 

Winner of the Blue Peter Book Award and the Overall Waterstones Children’s Book Prize, A Kind of Spark interweaves the past and present in eight action packed episodes full of magic, mystery and friendship with a strong message of inclusion.

Sarah Muller, BBC Head of Commissioning & Acquisitions 7-12, “We’re delighted to bring this moving and powerful story to audiences in the UK. In Addie we have a character who is relatable, uplifting and inspiring and we can’t wait to bring her story to life. Our aim is to reflect all of our audience on screen and this story of difference and acceptance is one that we can’t wait to tell.”

“We are thrilled to partner with BBC Children’s to bring this incredibly special story to the screen,” said Gráinne McNamara, Vice President, Live Action for 9 Story. “Just like the countless kids who have fallen in love with the book, we were instantly captivated and inspired by Addie’s way of looking at the world. Representation is crucial in kids television and we are excited to bring A Kind of Spark to new audiences in the UK.”

A Kind of Spark is created for television by Anna McCleery (Free Rein,  The Secret Life of Boys), written by Anna McCleery and Elle McNicoll (A Kind of Spark, Show Us Who You Are) and produced by 9 Story Media Group.


For BBC Children’s press enquiries, please contact: and

Faith Whitehouse

Assistant Publicist

BBC Children’s, BBC Education

07384 452 744

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